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AAA annually evaluates more than 60,000 lodging establishments and restaurants, and rates them on a scale of one to five Diamonds. One Diamond properties meet AAA's basic standards for comfort, cleanliness, and hospitality, while five diamond properties are the premier establishments that provide the ultimate in quality and service.
In this section you will find AAA's Diamond lodging and restaurant requirements and rating criteria. You can also review a listing of the current Five Diamond lodging and restaurant award winners, facts about the program, and other information pertaining to the AAA Diamond Ratings. For information on four Diamond winners, please go to: AAA.com/Diamonds.
Extensive information about the AAA diamond rating process along with applications and other materials can also be found at www.aaa.biz/diamonds. If you have questions or concerns, call the customer support line at 407-444-8370.
AAA Diamond Research
The AAA Diamond Rating process is North America’s premier rating program. Whether you seek a clean roadside motel and diner, a luxurious destination resort and spectacular cuisine, or something in between, travelers trust AAA’s well-researched, reliable travel information and Diamond Ratings to steer them in the right direction.
AAA TourBook® information, in print and online at aaa.com, covers the United States, Canada, Mexico and the Caribbean. AAA TourBooks feature nearly 15,000 attractions, destinations, and points of interest as well as more than 60,000 listings of AAA Diamond rated hotels and restaurants. AAA TourBook guides are available at over 1,100 AAA clubs offices throughout the United States and Canada, and members can also access the listings on AAA.com.
Research confirms that AAA and CAA members recognize and trust the AAA Diamond rating system and use it in selecting accommodations. AAA Diamond ratings were an important consideration among 72 percent of members who booked hotel lodging in the last 12 months, according to the recent AAA/CAA Diamond Rating Study conducted by Market Horizons and commissioned by AAA. Eighty-eight percent of respondents said their accommodations met expectations based on assigned Diamond ratings.
In addition, recent research and industry communications indicate that AAA members are not the only travelers who recognize and utilize AAA Approved designation and AAA Diamond ratings when selecting lodgings:
- 54 percent of active leisure travelers in America consider trusted, independent hotel or resort ratings very important when selecting accommodations.
- The percentage of travelers who put stock in the two leading rating services (AAA and Mobil) has increased by nearly 20 percent over the past year, according to the 2004 National Leisure Travel Monitor conducted by Yesawich, Pepperdine, Brown & Russell/Yankelovich Partners (YPB&R).
- AAA Diamond ratings are the third attribute travelers consider when selecting vacation accommodations, according to a study conducted by InsightExpress. Price was the leading attribute, with 85 percent of travelers citing its importance, followed by the presence of a pool (52%) and AAA ratings (49%).
- According to TIA, a property’s AAA rating is one of the considerations most travelers use when determining what hotel to stay in. Location, comfort, lowest room rate, past experience, quality service from staff, availability of room preference, special discount, reputation, complimentary breakfast, amenities, overall style, and AAA ratings are top considerations for members and travelers when selecting hotel accommodations. No other rating entity makes the list of top 20 considerations.
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